This is what we call, wasting no time. One of the leading brands of watches had a very innovative idea to do business like no other. It exchanged its inventory of different designs of watches for using varied advertising media. From print advertising to outdoor advertising, from ambient ideas to radio, this watch manufacturer reached every target audiences using a variety of mediums that it otherwise would spend a lot on. All it did was simply exchange its watches for all the publicity it actually wanted.

As a result, the brand acquired a large base of new users which it couldn’t have gained otherwise. In a way it realized exponential new sales without even moving an inch. Hugely encouraged, the brand now is a regular user of Back2Barter.